Source : http://www.india.com/
South African Tourism begins 2018 with the 15th edition of its biggest travel trade initiative in India. South African Tourism’s Roadshow will travel to five Indian cities; Mumbai, Kolkata, Bangalore, Delhi and Ahmedabad starting from 12th to 19th February 2018. The participation and scale is a reflection of the strong consumer demand witnessed from India which, is currently the 8th largest international source market for South African Tourism. This roadshow will capitalise on the growing demand and align efforts to meet the evolving demands of the Indian traveler.
This unique interactive platform has been developed with an aim to offer trade partners in the Indian market an opportunity to interact and educate on diverse product offerings and experiences from South Africa. In addition to experiences, accommodation establishments, destination management companies, airlines, tourism associations will form part of the trade partners in the roadshow. Not only does it provide the perfect opportunity to showcase this exciting destination it also helps tap into the local market intelligence residing with the trade fraternity. These B2B engagement act as catalysts for booking conversions which stimulate visitor growth hence, contribute to achieving the targets charted out for 2018.
South Africa is the perfect destination for the well-travelled Indian with its variety of distinctive attractions, unforgettable experiences, world-class facilities and excellent infrastructure. It attracts both luxury as well as budget travelers. 2018 is slated to be all about experiences and some key trends witnessed are the surge in demand for pushing travel boundaries with adventure is at an all-time high; rise in self-drive holidays amongst couples and young families; being eco-aware and in tune with nature and experiences they can take back as memories. Interestingly, the love for comfort food while travelling persists and travel decisions are significantly influenced by peer word-of-mouth.
Keeping some of these consumer trends in mind, one of the key focus areas is to go beyond the immensely popular Cape Town, Durban, Johannesburg & surrounds and Kruger National Park and create awareness about new destinations such Oudtshoorn, Knysna, Plettenberg Bay, Port Elizabeth and the Drakensberg region. These are picturesque areas where travelers can pack in a lot of action into shorter time-spans.
“The Indian market has not just grown considerably since our entry in 2005, demands of Indian travellers are in a constant and rapid state of evolution even today. This makes cross sharing of insights, trends and observations between our Indian and South African partners extremely crucial. We have had South African products being tailored to suit these specific needs as a testament of the value proposition we see in the market,” stated Ms. Hanneli Slabber, Regional General Manager, Asia/Australasia/Middle East, South African Tourism.
2017 proved to be a successful year for South African Tourism who managed to keep its performance consistent to that of 2016. This is encouraging in light of the overall challenges faced by the Indian tourism industry which was recovering from the effects of demonetization and GST. In addition to visitor arrival numbers, in-destination spends remained stable while length of stay by Indians saw a positive spike.
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