THAILAND has been rated the top destination for the meetings, incentive travel, convention and exhibition (MICE) sector, according to a survey released by the Thailand Convention and Exhibition Bureau (TCEB).
According to the survey, Thailand secured the top spot with the so-called delight factors in hospitality, value for money, good variety of international and local cuisine and MICE activities. The poll was conducted by Custom Asia Co Ltd to survey and sought responses about the preferred destinations for business travel and MICE trips.
The TCEB also announced that Thailand was chosen as the host country for international conferences organised by the world’s leading associations in events and travel incentive industries, UFI and SITE. These events, which will take place in Bangkok next year, will be emphasise Thailand’s potential and its position as the leading MICE destination in the region.
TCEB president Chiruit Isarangkun Na Ayuthaya said that TCEB is tasked with promoting and developing business events in Thailand. The bureau has been working toward establishing Thailand as premier MICE destination and elevating the country to be the “Top of Mind Destination for MICE”.
In order to identify the strengthens of Thailand to better attract the overseas MICE markets, the TCEB needs to study key factors that influence the destination choice, evaluate Thailand MICE destination image, and measure the competitiveness of Thailand when compared to other MICE destinations.
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